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10-Mar-2010

Triathlons for Women a new book from Sally Edwards

Triathlons for Women Can Help Any Woman Become a Triathlete

Source: Dave Trendler

Boulder, CO, USA - March 9, 2010 - Triathlon legend Sally Edwards has
published a newly updated edition of the best-selling women's triathlon
training book, Triathlons for Women. For over 20 years, Sally Edwards has
cheered, prodded, and even pushed hundreds of thousands of women across the
finish line of their first triathlon. This newest edition of Triathlons for
Women can help any woman rise to the challenge of beginning a healthier,
more active lifestyle.


(click image to enlarge)

Women make up the fastest-growing demographic in endurance sports,
especially in the red-hot sport of triathlon. According to USA Triathlon,
women now comprise nearly 40% of participants in the sport. Sally Edwards's
inspiring career and tireless work have been major forces bringing women
into triathlon. "Sally Edwards is women's triathlon!", says Maggie Sullivan,
director of the two largest women's triathlon series.
In Triathlons for Women, Sally shares her experiences to prepare women
physically and mentally for their first triathlon. Sally guides women from
the first day of training to race day, with plenty of personal encouragement
along the way. Triathlons for Women leaves no question unanswered, from
workouts to the transition zone to the most common question of all-what to
wear.
Triathlons for Women has everything women need to get started. With this
book, women can:
* Begin training with a comprehensive 8-week training plan
* Keep training fun with a wide variety of workouts
* Improve technique with simple drills for swimming, cycling, and running
* Follow Sally's commonsense advice for better nutrition
Sally Edwards has seen hundreds of thousands of women launch a happier,
healthier life by finishing their first triathlon. Triathlons for Women will
help women realize their goals, whether they include getting fit, getting
fast, or taking on a longer race.
Triathlons for Women, 4th Ed. by Sally Edwards with forewords by Karen
Smyers and Maggie Sullivan Paperback with 2-color interior. Charts, tables
and illustrations throughout.
6" x 9", 296 pp., $19.95, 978-1-934030-40-0
Sally Edwards is a celebrated figure in the sport of triathlon. She was one
of the first women to race the Ironman(r) and finished 16 Ironman races. She
held the Ironman world masters record, helped to found USA Triathlon, and
was inducted into the Triathlon Hall of Fame. Sally holds two MBAs, has
written over 20 books, and founded the internationally franchised Heart
Zones(r) fitness coaching company. Sally was for 20 years the spokesperson
and final finisher of the Danskin Women's Triathlon Series and is now the
Chief Inspiration Officer of the Trek Women Triathlon Series. For more
information, please visit www.TheSallyEdwardsCompany.com.
VeloPress is an endurance sports and fitness publisher with books on
cycling, triathlon, running, swimming, nutrition and diet, yoga, and the
histories and personalities of our sports. VeloPress authors are highly
qualified, trusted experts. Our training books help both serious athletes
and beginners to build skills and fitness while our human interest books
inspire greater appreciation of our sports. For more information, please
visit www.VeloPress.com.

Media review copies, excerpts, author interviews, and events:
Dave Trendler, Marketing and Publicity Manager, (303) 245-2138,
dtrendler@competitorgroup.com

Distributors and specialty retailers please order through:
Jen Soulé, Sales Manager, (800) 811-4210 x169, wholesale@competitorgroup.com

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